When you send an email to the email address displayed on our website, we collect your
email address and any other information you provide in that email (such as your name,
telephone number and the information contained in any signature block in your email).
When you contact us by phone, we collect your phone number and any information provide
to us during your conversation with us. We do not record phone calls.
c) Contact Form
When you contact us using our contact form, we collect the following information: your
name, email address and any information you include in the message field. We also collect
your company name if you provide it.
If you do not provide the mandatory information required by our contact form, you will not
be able to submit the contact form and we will not receive your enquiry.
A tick box is included in each and every contact form on our websites – these tick boxes
you will not be able to submit the contact form and we will NOT receive your enquiry.
If you contact us by post, we will collect any information you provide to us in any postal
communications you send us.
Traditionally Active Hearing added clients (all those who have had a hearing test) to our
newsletter. Following the introduction of GDPR legislation we will invite such clients to
approve being added to our mailing list to be kept up to date on the latest developments
in hearing aid technology.
We do not market clients who have had other services such as ear wax removal or hearing
The Active hearing newsletter is managed within Active Hearing; therefore no data is
shared with any outside companies in this respect.
You can easily unsubscribe from receiving the newsletter by emailing to
3. Ear Wax Removals
We only keep the your name and signature of consent for the undertaking of the
procedure. This information is held in a locked cabinet.
4. General Enquiries
We do not store data following general enquiries unless you agree to us passing your
details onto an affiliate agent to provide more localised assistance to you. We only store
your basic information for as long as is required for us to know you were looked after
5. How we protect your information
All patient information and paper audiograms are stored in locked storage cabinets. All
patient data is backed up within a secure Iomega stand alone hard drive.
Only one employee has access to client information passed to Active Hearing.
GDPR regulations serve to better protect personal data and to ensure data is now used by
Collection of data comes in several forms:
Personal data is data that can identify someone (name, address etc)
Essential online data (i.e. non-personal data that is required in order for our websites to
Non-essential online data (i.e. non-personal data such as cookie files that enhance
YOU can withdraw consent for us to store and use any data at anytime.
YOU can request a copy of information held on record (for a fee of £50 we will supply it).
Personal data – Active Hearing uses and stores personal data to ensure you are looked
after following a purchase. If you withdraw consent to store personal data we will most
likely NOT be able to sustain aftercare. We have to keep some records by law (such as
Essential online data – Systems use some data in order to make our website work on your
computer and for you to make payments online. You can block such data but this WILL
hinder you using our website.
Non-Essential online data – Systems store data, such as cookie files, to make browsing a
better experience. You can block such data being stored but this MAY hinder using our
If you make an enquiry or a purchase of goods or services:
If you make an enquiry only – we will not store your personal data. If you are enquiring
from outside our working area we may pass your details over to an affiliated business who
may be able to provide more localised assistance to you, only with your permission.
for so long as is necessary to ensure you are looked after. You will not be marketed
following general enquiries.
If you purchase a product of service – personal data will be stored to ensure we can look
after you subsequently. Payment data may be stored in respect of card payments receipts
as is required by law for 6 years. We will invite you to join our newsletter.
7. Sharing your information
In order to perform hearing test, deliver, service and maintain your hearing aid (the
“Purpose”) We need your consent (the “consent”) to collect and process the following data
about You: Name, address, phone number, date of birth, results from hearing test. Data can
be transferred to the relevant hearing aid manufacturer in order for them to deliver,
service and repair your hearing aid/s. The information that they typically receive is your
audiogram (hearing test profile), hearing aid fitting and usage data. If hey are provided
with contact information from Active Hearing such as name, address, phone number or
email, they may use such information to communicate with You about delivery, questions,
complaints, repair or service of your hearing aid/s.
We collect and process the personal data described above (“Your Data”) to achieve the
purpose described above (“Purpose”) in this consent (“Consent”) on the following
We collect and process Your Data on basis of Your consent, which constitutes a legal
ground pursuant to article 9(2)(a) of GDPR. The recipients of Your Data are:
The relevant hearing aid manufacturer of your chosen hearing aids.
Data Processors, such as IT-service providers and other companies providing services and
they will only (i) get access on a need basis and (ii) use Your Data to achieve the Purpose.
Governmental bodies, if required by law or applicable legislation.
As part of the processing Your Data may be transferred outside of EU. In such case this
will happen on the basis of standard data protection clauses adopted by the EU
Commission, cf. article 46 (2) (c) of GDPR. You may obtain more information about this by
contacting Us. (see contact information below).
Your Data will be stored for as long as it is necessary to provide services in relation to
your hearing aid, unless applicable law requires Us to delete it before or store it for a
longer period of time.
Please be informed that you may withdraw Your Consent at any time, in which event We
and the hearing aid supplier will cease processing Your Data and delete it (unless we are
obligated to keep it). Withdrawal of Your Consent can be done by contacting Us and / or
your hearing aid manufacturer direct.